Our Unique Web Site Promotion Service for
Real Estate & Small Business Sites includes
Website Content Relevance and Contextual Checking Service
Relevance Checking and Enhancement is a key component of our Website Promotion Service
One of the most complex factors in the search engine ranking algorithms is something called "page relevance" This attempts to measure
how closely the "content" of the page relate to the page's TITLE, DESCRIPTION and KEYWORDS meta tags.
In a sense, this metric attempts to answer the question: To what extent does the content of this webpage contain what it claims to contain
and how likely is it, therefore, that this page contains the answer to the query a search engine user asked?
As part of our service, we review your webpages for:
<1> Page Relevance
We parse the major webpages of your site and give you advice on how to revise the text to improve your "page relevance." We use technical factors like
"keyword density" to measure how relevant the text on your page is to searches we believe people will use that would result, hopefully, in their landing on your webpage.
<2> Textual Hierarchy is another key factor
In an attempt to understand what is, and what is not, important on your webpages, search engine spyders use a hierarchical ranking system. The language in which webpages are written
allows for text statements to have certain "ranks." This is similar to the way newspapers uses "headlines" to emphasize the most important items they want you to notice.
Statements on your webpage that begin and end with tags, such as <H1> and <H2>, are considered more important than normal text which is commonly written using statements, which are indicated by <p>.
It should be noted that website developed using many popular template packages do not give you enough control over content for you to take advantage of this advice. But, to
the extent that you can, you should use this ranking system to help search engine spyders understand the content of your webpages.
<3> Broken Links are the third key factor in our Relevance and Content Checking evaluation of your website
It is not unusual for a website to contain hyperlinks that do not work due to errors introduced when it was first built or from changes that have been made to the site.
Search engine spyders penalize the rankings of websites with numerous broken links. They "think", "if the owner of this website doesn't are enough to keep all the internal links working, how current is the content likely to be." Their answer is "not likely" so they penalize your search engine ranking.
We scan your entire website for broken links and, if we can, we fix them for you. If not, we alert you to them so you, or your webmaster can fix them.
What to do Next.
Request More Information by filling out our brief form, call us at the number below or drop us an E-Mail Us with your
questions. We'd be happy to hear from you.
